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Welcome to Direct Channel

Direct Channel Holdings (Pty) Ltd is South Africa's leading privately owned Business Process Outsourcing (BPO) service provider positioned to provide a range of contact centre solutions and business processing outsourcing services.

At a time when outsourcing of call centres and other business process outsourcing was in its infancy in South Africa, Direct Channel started in August 2001 as a small six seat call centre servicing just one client. The company has since successfully established its position within the South African market building a client list of top blue chip listed companies largely in financial services and banking, and also the insurance, telecoms, retail and automotive sectors.

Direct Channel has a fully fledged operation with  world-class call centres across five sites nationally, two in Johannesburg, where the company's headquarters are located, one each in Durban, Cape Town and Worcester. The centre in Worcester is a Corporate Social Investment initiative in association with the South African Institute for the Blind and the Pioneer School for the Blind. The company's call centre operations handle over 50 million inbound and outbound calls per annum supported by a total capacity of just under 3000 call centre seats. The company's offering encompasses a range of services across its core areas of competence in:

  •  Inbound
  •  Outbound
  •  Fulfillment Services
  •  Field Marketing
  •  Application Development & Systems Integration
  •  Hosted Platform (Infrastructure) Services
  •  Back Office Processing
  •  Debt Collection
  •  Consulting Services
  •  Call Centre Agent Training & Development

Direct Channel is firmly committed to providing employment and career opportunities that alleviate South Africa's previous racial and socio-economic marginalisation and high unemployment rate, while providing equal opportunities to address diversity and gender imbalances within the labour force. Through the Direct Channel Academy, the company has provided training to many talented young individuals, which has resulted in new employment opportunities within the company, contributing to its growth and adding capacity to the industry. Direct Channel is also investing in and growing black-owned companies offering similar services through its Enterprise Development initiatives.

Direct Channel  has earned an enviable reputation for delivering consistent service and outstanding results for its customers, gaining recognition from industry peers and leading market companies alike. The company has won several prestigious awards in recognition for its outstanding achievements in business and its contribution to the development and training of people.

Leveraging its solid foundation, Direct Channel is set to become the dominant business process outsource service company on the African continent. With an ambitious target to grow its capacity to over 5000 call centre seats, the company plans to expand its footprint on the African continent through establishing operations in East and West Africa, and the Indian Ocean markets. The company's first operation outside of South Africa in Nairobi, Kenya is planned to launch in 2008. South Africa will remain the company's base and continue to account for the bulk of its growth, but locations in growing outsource markets Kenya, Ghana, Tanzania, Mauritius and Nigeria will become important contributors to Direct Channel achieving its growth objectives.


Direct Channel Holdings - Winner of South Africa's Outsourcer of the Year Award for the second Year in a row - Click here

Direct Channel is an Authorised Financial Services Provider - FSP 4144